In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.One key aspect of the B2B buying journey is the awareness stage, where buyers become aware of a problem or opport

The B2B purchasing procedure can be prolonged and intricate, with several decision-makers and stakeholder groups involved. This can cause long sales cycles and a lower win percentage for services. By comprehending and catering to the needs of the buyer throughout the journey, B2B online marketers can reduce sales cycle times and increase the chance

Mark Donnigan: It's going fantastic, Ben. I am so happy to be right here on your program.Specifically offered the value and the necessity of the subject we're going to be tackling over the program of this conversation too, which is one that I assume is truly under-discussed. One that could if not raise some eyebrows, but might get you some perplexe

Mark Donnigan: It's going great, Ben. I am so happy to be below on your show.Ben: Definitely. We enjoy to have you on the program. Especially provided the relevance and also the urgency of the topic we're going to be taking on throughout this conversation as well, which is one that I think is truly under-discussed. One that may otherwise raise some

Mark Donnigan: It's going terrific, Ben. I am so happy to be here on your program.Particularly provided the relevance as well as the urgency of the subject we're going to be taking on over the training course of this conversation too, which is one that I believe is actually under-discussed. One that might if not elevate some brows, however might ob